Privacy Policy

This Is Toxic ("we," "us," "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit thisistoxic.com and use our services.

1. Information We Collect

We collect information you provide directly: name, email address, payment information (processed by Stripe), message content, sender name (if provided), and recipient name and mailing address. We also automatically collect: IP address, browser type and version, device type, operating system, referral source, pages visited, time spent on pages, and clickstream data.

2. How We Use Your Information

We use your information to: process and fulfill orders, communicate order status updates, send marketing emails (only if you opt in), improve our website and services, analyze site traffic and usage patterns, measure advertising campaign performance, detect and prevent fraud or prohibited content, and comply with legal obligations.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for site functionality, analytics, and advertising. Specifically:

Essential Cookies: Required for site functionality (cart, checkout, preferences). These cannot be disabled.

Analytics (Google Analytics): We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit, what pages they view, and what other sites they visited before. We use this data to improve our website experience. Google Analytics uses cookies to collect this information. Learn more at google.com/policies/privacy/partners.

Google Ads Conversion Tracking: We use Google Ads to advertise our services. When you click on a Google ad and visit our website, a conversion tracking cookie is placed on your device. This helps us measure the effectiveness of our advertising. You can opt out of personalized advertising at adssettings.google.com.

Meta Pixel (Facebook/Instagram): We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to understand actions people take on our website, and to deliver targeted ads to people who have visited our site. The Meta Pixel collects data such as page views, purchases, and other website actions. You can manage your ad preferences at facebook.com/adpreferences. Learn more about Meta's data practices at facebook.com/privacy.

4. Third-Party Advertising Partners

We work with the following advertising platforms: Google (Google Ads, Google Analytics) and Meta (Facebook Ads, Instagram Ads). These partners may collect information about your online activities over time and across different websites. We do not sell your personal information to these partners. We share data with them solely for the purpose of measuring and optimizing our advertising campaigns. Links to partner privacy policies: Google (policies.google.com/privacy), Meta (facebook.com/privacy).

5. Data Sharing

We do not sell your personal information. We share data with: Stripe (payment processing), USPS (mailing and delivery), Google and Meta (advertising measurement, as described above), and service providers who assist with site operations. Recipient addresses are used solely for mailing purposes. We do not add recipients to any mailing lists or marketing databases.

6. Your Choices and Rights

You can manage your preferences in the following ways:

Email Marketing: Unsubscribe from marketing emails at any time using the link in any email.

Google Ad Personalization: Opt out at adssettings.google.com.

Meta Ad Preferences: Manage at facebook.com/adpreferences.

Browser Cookies: Most browsers allow you to block or delete cookies through settings. Note that disabling cookies may affect site functionality.

Do Not Track: We honor Do Not Track browser signals where technically feasible.

7. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: know what personal information we collect and how it is used, request deletion of your personal information, opt out of the "sale" of personal information (we do not sell personal information), and not be discriminated against for exercising your privacy rights. To exercise these rights, contact us at privacy@thisistoxic.com.

8. Data Retention

We retain order data and associated personal information for 3 years after order completion for legal and business purposes. Email subscriber data is retained until you unsubscribe. Analytics data is retained according to our analytics providers' default retention periods.

9. Data Security

We implement reasonable security measures to protect your information. Payment data is processed securely through Stripe and is never stored on our servers. All data transmission is encrypted via TLS/SSL.

10. Children's Privacy

Our service is not directed at individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from someone under 18, we will delete it promptly.

11. International Users

Our service is based in the United States. If you access our website from outside the US, your information will be transferred to and processed in the United States. By using our service, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

For questions about this policy or to exercise your privacy rights, contact us at privacy@thisistoxic.com.